Why we exist
We like fashion. And like most people, we want to look good and feel comfortable doing so. But we don't like what much of the fashion industry stands for today, with its fast, throw-away culture, compulsion to maximise profit at all costs and disregard for the environment and people working in its factories.
So in late 2009, we decided we were going to do fashion differently. And we've been at it ever since.
- We create accessible designs that make it possible to look good effortlessly on a day to day basis.
- We keep our clothes affordable without cutting corners on quality by running an efficient operation and by keeping profit margins low.
- We only use organic cotton for our apparel and ensure the production process is certified from raw material to finished product.
- We work directly with responsible factories that pay their workers fair salaries and treat them well.
If, like us, you enjoy fashion but think good fashion is responsible fashion then you are the reason why we exist.
* Infographic courtesy of Soil Association.
Our clothing is produced in a small factory in Tirupur, India. The factory is fully GOTS certified and ensures fair pay and adequate working hours and conditions for its workers.
All our eco clothing is certified by the GOTS (Global Organic Textile Standard) organisation. The globally recognised certification lays out comprehensive rules for ecological and socially responsible textile production. Here is some of the info, for full information please visit the GOTS Website.
We think of ourselves as more than just another fashion label. We see it as our responsibility to actively spread the word about the current issues in the fashion industry and let people know fashion can be done differently. So we go out there and give talks about responsible fashion, organise eco fashion shows, engage with students on environment related projects, etc.
Some of the organisations we have partnered with over time include United World College of South East Asia (UWCSEA), National Environmental Agency Singapore, National University of Singapore Environment Club, AIESEC Singapore, ECO Singapore, Teens Turning Green, USA.
Yumiko Uno - Design
Yumiko is Etrican's Japanese head of Design and Production. She holds a BA in International Studies and an MA in Development Studies from the University of Leeds, UK. Before starting Etrican Yumiko worked in the fashion industry in Tokyo for several labels including People Tree Japan, one of the pioneers of sustainable fashion.
Dragos Necula - Business Development
Dragos is leading the Business Development activities of the Etrican label. He is the holder of a BSc Degree in Cognitive Science from the University of Leeds, UK. Romanian at origin, he has lived and worked in several different countries, including China and Norway and Japan, before moving to Singapore to start Etrican.